While all blog posts don’t have to follow the same rules, there are some key elements to keep in mind when writing your content. Following this checklist will help grab your readers attention and keep them coming back.
60% of readers don’t make it past the headline, so you need to grab them with something compelling. When coming up with a title, be specific as possible. Sum up the blog in one sentence and that should get you headed in the right direction.
Here are some other factors to think about...
- The ideal blog post title length is 60 characters
- Headlines between 8-12 words are shared most often on Twitter
- Headlines between 12-14 words are liked most often on Facebook
Much like your headline, your featured image (sitting right at the top of your page) should reflect what your blog post is about. Very important: Always, always, always credit the photographer.
You need to quickly bring your reader’s attention in from the very first sentence. This is another place to let your audience know what to expect when they read further — no surprises. Make sure to also write reference the headline so your audience doesn’t feel like you click baited them. No one likes that.
Your Subheader is another opportunity to boost your SEO. Subheaders are good ways to break up your content and are often written in H1 or H2-sized fonts. Google registers these fonts and factors them into the algorithm. Make sure to include at least one keyword into your subheaders.
This is the heart of your story. This is where your readers will find the most value from your post.
Here are some numbers to consider...
- The website HubSpot found that the ideal blog post length is 2,100 words
- The website Medium researched that posts that took seven minutes to read had the most engagement
- The website serpIQ found that most Google top-10 results are between 2,032 and 2,416 words
Numbers bring facts and substance to your posts. Bringing data into your information brings an element of research and authority to what you’re offering. Tip: When writing your numbers, write them out numerically (23 not twenty-three), it grabs your reader’s attention more
Whenever possible, switch things up with videos and images to break up the content. When you provide more visuals, it breaks up the monotony of the text and ultimately keeps your readers interested.
Let your audience know when you’re coming to a close so they know they’re almost finished. It doesn’t have to be a lengthy goodbye, but a good summary of what they just read with a piece of information they can take with them.
This is a really important element to your blog post. Your call-to-action (CTA) is something meaningful for your reader, whether it’s a piece of advice, a special offer of your service, or a link to another relevant blog post, here is a space for you to engage with your audience. Always leave them better than when they found you.