The health and impact of your website relies on your About page.
Because it tells your story and your why behind what you do. As the Internet gets more and more cluttered with voices and offers every single service you can think of, no one has your story. And it's so important to tell it. This is where it can get really hard. Whether you have a hard time writing about yourself, or you have a novel's worth of ideas to talk about, creating a compelling About page can be a difficult task. I'm here to help. That's why I've created a list of common mistakes that people make with their About pages and ways you can fix them.
1. You don't have an About page
Does the thought of writing about yourself stress you out? Are you worried it will give the wrong impression? I get it, but it's so too important not to have one. Your About page is the most vital page on your website. Ultimately, it's the difference between a visitor to your site and a client. There are thousands of other people provide the same services as you are , but no one does it like you. Here's where you can make this statement. You might be thinking that it's cheesy or cliché to have an About page, but it's so critical. This is where your human connection comes in, and that will always be the bottom line for people.
2. Your About Me page is only about you
Your About Me page is actually more about the reader. Sounds counter-intuitive, right? It's true. While this is a place where you can let your personality shine, the main points you want to make in your About Me page is talking to the reader and why they should be visiting your site, what problems you solve, how you can help them, and what might interest them. There is definitely a place to talk about yourself, but weave it in relation to ways you can help your readers.
3. Lack of brevity
When it comes to writing your About pages, keep it short and simple. That doesn't mean it has to be boring and sparse, but pick the pieces that you feel are most relevant to your reader. When writing a statement, write your main point in the first sentence and support it with one to two sentences. What's something in your life that you feel can be relatable to your potential client? Two things that your readers are interested in when visiting your site: themselves and how you can help them. Focus on these elements and you'll be just fine.
4. No photographs
Your About page can be missing a critical element in it: YOU. Copy is one thing, but having a photograph is an essential way of rounding out who you are. I know it can be hard to be in front of a camera, but it's so important to let people know that there's a real human behind the services because it's ultimately you they want to work with. When you don't include a photograph, people are missing out on getting a chance to know you by sight and that brings a different connection altogether. Feel free to get creative with your photo, but make sure you're in it and people can get a clear view of what you look like.
5. There's too much industry jargon
Each industry has its own language, but that doesn't mean every speaks it fluently. Talking to your industry peers and talking to your potential clients is completely different. Every word you write on your site needs to make sense to everyone and doesn't assume they've already read a handbook in what you do. When you use too many specific industry terms, you lose another point of connection with your client and miss out on a relationship of a common language.
Do any of these resonate with you?