More than marketing.
A lot's changed since the days of business cards and ads in the paper. Everything's gone digital and customers are much more discerning. There's a lot more voices and stories in the mix with less time to tell them. People are busy and (honestly) distracted. In the age of first impressions, the way your brand looks and feels can be all the difference in the modern marketing landscape. There's so much creativity and opportunity in directly connecting with your audience, it's all about finding the right ways to get your mission's story out there in an authentic way. Now, if that's not enough to already have on your plate, you also have your actual business to take care of. Here's where a brand strategist can really help.
Intentional brand strategy can provide insight into what your vision is, how it's being told and how it can be sustainably maintained.
With this in mind, you might have the common question and concern revolving around the cost and importance of hiring a brand strategist. "Why bring someone outside my business to advise me on how to express my vision when I already know it so well?" To briefly dispel any confusion, the role of a brand strategist is to help you tell your brand story as clearly as possible while developing and curating online strategies that are relevant to your ideal target audience. It's your voice and idea, we're here to elevate it to a broader audience.
Through in depth research into analytics and informed data collected from your website and social channels, there is great care in not only assessing where your business is, it's about developing it to the place that you want it to be. The digital landscape is constantly changing and adapting to the needs and curiosities of your audience, your business should move and even anticipate these changes. Your brand should be one that's timeless and uniquely yours. Here are a few more reasons that working with a brand strategist could be the perfect ingredient in taking taking your mission to the next level.
Outside perspective can make all the difference.
When you're so heavily invested in growing your organization and mission, it can be hard to take a step back and look at everything with an objective lens. Also, there's nothing quicker to a headache than thinking of switching anything up. There's always a point where things are going well, but feel like they could be more developed. Sometimes a simple consultation can nudge everything in the right direction. An outside voice can be an honest and motivating element in shifting your strategy in ways that you might have thought before. A brand strategist can audit how your brand's mission is being promoted and portrayed online while making suggestions along the way. A brand audit isn't about what's wrong with your brand, it's about elevating what's working well and coming up with creative strategies along the way.
Insight into target markets.
Getting Facebook and Twitter likes is great, but it's all about getting qualified likes. By digging into your social media analytics, a brand strategist can look at not only who is engaging with your brand's content, but ways to reach out to a more specified audience who will not only benefit from your content, but will actively rally around it. By developing marketing strategies that cater around the information what your target audience is interest will make your online presence more impactful. You'll know your content is being noticed rather than hoping it is.
Connecting your mission to the masses.
A clear brand voice can ring the loudest and stand apart from the rest. When your story is vividly and your mission is immersive within everything you present, your audience will grow along with your business. A brand strategist can help with distilling your brand voice, mission statement, and values down to copywriting and developing a blog in part of your strategy.