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In our modern music landscape, online streaming services have replaced albums and getting your music out there has become all about how you present it to your online audience. While touring and licensing will always play a role in creating a sustainable creative career, there is now a third avenue for income and promotion. Social media promotion and music sharing sites can help artists reach a broad and diverse audience. Don’t get us wrong, some of our record collections rival those of the most enthusiastic collectors, however there is something magical about a platform that allows you to instantly discover a new artist that just floors you. That's where Audiomack comes in.
Audiomack is a free streaming site and platform that shares new music from independent artists in effort to promote creativity and have it discovered by fans and labels.
Not only is this site a great forum for artists to share, but it hosts a huge community of listeners. Audiomack provides a great tool for artists looking to manage their online presence, as their backend analytics keep track of their social media impact and geographic data of where their music is being listened to. This site also features easily embeddable players which make it easy to share new music.
We interviewed Audiomack's Director of Marketing and Artist Relations, Taylor Guttenberg, about how important the role of social media and digital information has become for artists creating a sustainable living. Read the full interview below.
Sparkflame: Who are you?
Taylor Guttenberg: I'm Taylor Guttenberg, Director of Marketing and Artist Relations for Audiomack.
What impact would you like to have in the world?
I'd like to leave this world having brought thousands of people of all races together that may have never connected otherwise.
Why work in music?
Music is a universal language. It is ingrained in our DNA and can bring together people of all colors spreading messages and vibes to people across the world.
What's Audiomack and why is it important?
Audiomack is a free, limitless music sharing and discovery platform for artists, tastemakers, labels and fans. It meets at the intersection of functionality and curation, where you can host all of your music and find the next big artist all in the same place.
How do you feel Audiomack makes changes in the music industry?
Our goal is not to become a full catalog streaming service but instead to be a site that people come to discover up and coming artists and new songs that just came out. Our proprietary ranking chart allows up and coming artists to compete with more established artists so they can measure their growth while allowing fans to find that new song before it receives mainstream exposure.
What role do you feel social media plays in how Audiomack operates?
Social media plays a large role in both spreading of music on and off the platform, along with maintaining our overall brand recognizability and likability. We also communicate with artists. While it's naturally important to tweet/IG/FB out our top songs of the day, we have to make sure to throw some fire memes in there every once in a while. We also created a new feature called Audiosnap that allows our app users to effortlessly create mini music videos.
How do you feel Audiomack helps musicians build sustainable careers?
Our charts and artist data allows artists to better understand how their music performs. Unlike some of our competitors, our artists don't have to rely on being follows or curating a huge audience before getting a few song plays. We support our artists by placing their songs on trending sections, in playlists, sending app notifications and spreading their music on our social media. We also have the ear to A&R's, booking agents and allow certain artists to come in and record for free in our brand new studio here in NYC.
What would be one of your main pieces of advice to musicians using social media as a tool?
Use Audiosnap for your songs! I'm only half kidding...but you get what you put in. The more time and activity you put on social media, the bigger your audience will become. I'd also encourage artists to create a balance between the real artist while also making sure to promote music on those channels.
What's one thing you've learned from creating Audiomack?
I didn't create Audiomack but I asked one of our creators this question, he says "there are so many artists out there that don't want to become rockstars but just wants to create art for living and have their message heard and appreciated."
Where do you see the music industry in the next 5 years and where you see your role in it?
Picture Diddy meets Diplo.