"In an era where technology is quickly dominating our social interactions, we wanted to create a space where people could meet face to face and connect over their shared passions and interests."
"We want to showcase the ever growing community of makers in our city and to give people the chance to create physical objects with their hands."
"We are huge believers of cooperation over competition. We love to learn and be inspired by the talented folks in our community and wanted to create a space that would nurture these collaborations."
All photos taken by Sarah Gefland from The Wanderly.
Technology's double edged sword cuts and divides. From mass production to the media we imbibe, technology is an exciting element in our every day lives — we depend on it and even bridges us to parts of the world unknown. However, the need to connect in person and in craft is timeless. Assembly does exactly what it's name states, it assembles community through craft. When you walk into Assembly, you walk into joy; the joy of connection and creation. Gillian Johnson, the founder of Assembly focuses on creating a space for people to share and communicate. Hosting a variety workshops and work from local makers including Hawkly Jewelry, Nightshift Ceramics and Present Day, Toronto's first customizable gift box service. The space itself is chill and beautiful, with a long table ripe for discussions, amazing art on the walls and couch placed next to a record player, inviting anyone to just relax and be present, Assembly presents a still place in time within the rapid and hectic movement of technology in our lives. Assembly is a reminder that there is a common place within all of us to share, connect and rejuvenate and craft beautiful things in the company of each other.
Brand Recipes is a new series. Each week, I ask a business to distill their brand philosophy in three words (ingredients).