"Our brand is focused on bringing quality, "educonscious" products that provide a clean and simple look that can be worn in any urban setting."
Change happens in waves; and brands like Craft of Lyfe are driving the tide. In this era of mass information at our fingertips, people are becoming more aware of not only what they're buying, but the process that leads up to what they're buying. More than ever, brands need to grow with with upward trend of consumer discernment. This is a good very good thing. Bygone is the age of buying blindly. While customers are becoming more informed, Vancouver, BC-based men's clothing brand, Craft of Lyfe is taking the role of education to the next step. Their one mission is to create more avenues to access education for everyone. With every purchase, they donate funds to charities that help with debt relief and even building their own grants and scholarships. Craft of Lyfe is bridging fashion, creativity and education into one meeting place of creating social change.