Brand voice, decoded and distilled.
There's a lot of information out there about what a brand voice is, but it also comes with an equal amount of ambiguous language. While there's no one set way to find your voice, there are some good practices and guidelines to assist you along the way. I'm here to help. We put together this series of pointers and practices to help you narrow down your unique identity and how you want to express it to the world. So let's break things down...
What exactly is a brand voice?
Boiled down, your brand voice is not about what your story is, but how you're telling your story — broken down to the exact wording you use. This means pacing, rhythm of your writing. Your brand voice—interchangeable with tone of voice—informs everything you write. This includes copy for your website, emails, social media channels and every day interactions online. Developing a clear voice can help with so many critical elements in building your company and mission. Your voice personalizes your story, shining a light on who you are while expressing how inherently unique your story is.
Developing a brand voice isn't about reinventing yourself. Emphasize what's already there: your mission.
Furthering what we talked about in our post about our 5 Social Media Mantras, when you're intentional with how you tell your story, it builds a trust with your audience. When your audience trusts and rallies around your story, your product sells itself. While another company, organization or artist might be doing something similar to you, you can differentiate yourself by your tone and how you present it. Here are some examples.
4 clothing companies. 4 different stories.
Philanthropic / International / Travel
Sustainable / Casual / Environmental
Local / Conversational / Approachable
BRIDGE & BURN
Minimal / Clean / Modern