Rebranding is not just about changing your logo, it's about changing the look, feel, and approach to your business. I worked with the immensely talented Colorado-based wedding photographer, Sarah Porter in developing her brand voice through her blog.
When I started working with Sarah, she was in the middle of planning the launch of her beautiful brand new website. And it was her goal not to just make a pretty site, it was also making sure her brand message and artistic philosophy were expressed as clearly as possible. This is where I came in to help.
We worked together on a series of blog posts that showcased Sarah's rustic and refined wedding photography so that within each post, there was a piece of her personal story. We wrote content sharing her experiences with specific wedding ceremonies and insightful information to couples planning their wedding, all while weaving in a common thread of Sarah's unique voice—a watermark of her brand—in each post.
Sarah's focus on copy has led to some amazing places.
By writing a batch of blog posts in advance, Sarah was able to premiere her new website with confidence knowing that her brand's message was present and consistent throughout every aspect of her content. And having cohesive copy that aligned with her brand, she was able to speak directly to her ideal audience through her online presence. Rebrand successful.